KONSUM aw 21/22 - Apocalypse the new reality II, is a fashion collection that refers to the economic catastrophe that has caused the Covid 19 pandemic and explores new horizons that make virtual reality possible.
The crisis supposes a health and a consumption catastrophe as well as the reorientation of consumer preferences that even with a high purchasing power, once that most of the social events have been cancelled, lacks opportunities to dress in a special way in public spaces, being able to do it in more intimate and reduced or even familiar environments.
Is the regular consumer of designer fashion still buying? What do you buy if your relationship with the outside tends to be very limited? Have your areas of consumption changed? Do people who are held during lockdown dress well at home, wear expensive clothes, or only wear tracksuits? Is the tracksuit the favorite garment to be comfortable at home? While the Athleisure trend was already significant before the pandemic, is its impact even bigger? Which are the necessary and essential activities that you still have to dress really well, regardless of the existence of a health crisis? Do people, despite everything, keep getting married? Will the wedding dress be the most remarkable gala dress?
The author of this collection, intends to give intuitive answers to the questions proposed. Discerning in a logical way, how can a fashion brand survive today? What are the most profitable products to be sold now? Will the tracksuit and wedding suits, for which people are always willing to pay more than for other garments even the same but not white, be the star garments of the new season?
This specific collection proposal is formalized taking into account all these premises, in addition to betting heavily on garments created with the Accidental Cutting experimental pattern method, the intellectual property of Eva Iszoro and the brand’s identity stamp.
On the other hand, virtual fashion is exploited as a purely artistic means of expression. The virtual word, in which gravity does not exist, is not subject to other material limitations and is alien to real and tangible sustainability in which it is allowed to spend hundreds of meters of a tissue in a single garment. This opens doors to powerful and unimaginable realities as well as solutions beyond the limitations of the physical world. Virtual reality has allowed Eva Iszoro to be a model of her own show, joining her head with a standard body of a runway model.
Finally, following the catastrophic line, a large part of this virtual proposal is located in real, hostile and unlikely environments of the great snow of Siberian cold that hit the city of Madrid in January 2021.
In this catastrophic time the designer of Accidental Cutting wonders what else could happen to us in 2021?
During these unprecedented times, fashion and all its processes are affected. It´s a time of uncertainty and change, but also of innovation and new possibilities, something that the designer, Eva Iszoro (www.accidentalcutting.com), understood. During the COVID 19 lockdown she learned specific 3D construction software, allowing her to create a 100% virtual collection in times when the access to real models and seamstresses was not so obvious.
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