Phygital Fashion _ LFW _ Experimental Pattern Making & Technology

ACCIDENTAL CUTTING links fashion design and technology and emerges as a trailblazing fashion label pioneered by Eva Iszoro, setting new standards at London Fashion Week. This avant-garde brand embodies the fusion of experimental fashion with digital fashion and AI fashion.

Eva Iszoro’s brainchild, ACCIDENTAL CUTTING, introduces a groundbreaking approach to pattern cutting known as Accidental Cutting. This experimental pattern cutting method, described in her PhD Thesis, has become the cornerstone of the brand’s identity.

Incorporating the latest advancements in digital fashion, ACCIDENTAL CUTTING harnesses the power of virtual reality (VR) and Artificial Intelligence (AI) to revolutionize the design process and redefine the boundaries of creativity. Since 2020, Eva Iszoro has leveraged VR as a pivotal tool for fashion conceptualization and communication. This approach leaded the brand to fashion concept art.

The brand’s innovative spirit shines through its participation in London Fashion Week, where it has showcased seven 3D virtual collections. These presentations not only captivate audiences with their futuristic allure but also underscore ACCIDENTAL CUTTING’s commitment to pushing the envelope of fashion innovation.

Experience the convergence of artistry, technology, and vision with ACCIDENTAL CUTTING, the epitome of phygital fashion at London Fashion Week.