ENJOY! SS 24 AI fashion collection

ACCIDENTAL CUTTING presented ENJOY! for Spring/Summer 2024. It`s first AI fashion collection presented at London Fashion Week 2024. This digital fashion design collection was designed using artificial intelligence in combination with virtual reality, as has been common for the brand since September 2020. Since then the brand explores computer aided fashion design, linking fashion and technology. The event took place on September 16th 2023 at the “digital events” of the official schedule of LFW.

This digital fashion collection by Eva Iszoro, is the brand’s most joyful and carefree collection, located in a delightful summer environment.

It is the first time the brand employs artificial intelligence technology (AI). However, the starting point for this collection are virtual volumes, applying the experimental pattern cutting method: Accidental Cutting, which is Eva Iszoro’s intellectual property and a distinctive element of the brand and its artistic activity. In this way the texts of the prompts are combined with images of Accidental Cutting volumes. This ensures a unique and unrepeatable result. This is the seventh digital fashion design collection by the brand showcased at London Fashion Week merging fashion and technology.

Music by Johnny Paradiso.