ENJOY! SS 24

ACCIDENTAL CUTTING presented ENJOY! its first collection using artificial intelligence at London Fashion Week

Accidental Cutting is pleased to announce that it will present its seventh collection at London Fashion Week. This is the first collection using artificial intelligence in combination with virtual reality, as has been common for the brand since September 2020. The event took place on September 16th at the “digital events” of the official shedule of LFW.

Enjoy!” the new collection by Eva Iszoro /ACCIDENTAL CUTTING/, for Spring/Summer 2024, is the brand’s most joyful and carefree collection, located in a delightful summer environment.

This is the first time the brand employs artificial intelligence (AI) technology. However, the starting point for this collection are virtual volumes, applying the experimental pattern cutting method: Accidental Cutting, which is Eva Iszoro’s intellectual property and a distinctive element of the brand and its artistic activity. In this way the texts of the prompts are combined with images of Accidental Cutting volumes. This ensures a unique and unrepeatable result. This is the seventh collection by the brand showcased at London Fashion Week.

Music by Johnny Paradiso.